Local Search is about connecting relevant buyers and sellers at the right time in the right place. Location is core to this experience. Stuart Fish
Overview
European Directories is a pan-European local search and lead generation company providing
local commercial search for consumers and lead generation to advertisers. European Directories
does this through a variety of print, online, mobile and voice products, with market-leading
positions in the Netherlands, Finland, Denmark, Austria, Sweden, the Czech Republic, Slovakia
and Poland.
Rich content & services to power Local Search
Local Search & Lead Generation companies such as European Directories Group have found
their traditionally safe local positions increasingly threatened by Google and Facebook (and
other local social media players) as alternative local search options. To counter this, companies
such as European Directories, with a strong local presence in eight countries, is focusing on what
it knows best – understanding what "local" companies and end users want. Location is core to
that local experience.
What Aerotopia bring to Local Search
Aerotopia has provided expertise and strategic guidance covering all aspects of location-
enabling Local Search from content providers, user interface input and geo search approaches to
managing multi-country location-enabled search programs and assessing monetization strategies.
Aerotopia's Stuart Fish, consulting as European Directories' Head of Location, has worked
closely with European Directories' eight local country organizations to find the best location-
enabled search solutions for web and mobile applications... strongly tailored to local needs. A
key aspect of this work has been to define and implement local-enabled monetization strategies.
